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Breaking someone’s heart at the start of the new calendar year is the stuff of a lousy rom-com starring Katherine Heigl or Cameron Diaz.
But it’s a real phenomenon that the online dating industry has come to rely on.
Afterall, peak breakup season could spell a nightmare for even the simplest seating charts.
That’s why industry experts recommend getting the tears over with by January 7.
That will be ample time to fill out your profile and take some flattering photos (without your ex) for the single day of the year the online dating industry has come to rejoice in.
Related: In January, your visit to the gym becomes an exercise in patience “During the last few weeks of the year, people often take time to reflect on their accomplishments, failures, as well as reassess how to improve their lives in the New Year—especially in the romance category,” says Jess Carbino, Tinder’s resident sociologist.
Through focus groups and other means of data collection, Carbino has determined that 80 percent of people on Tinder are looking for long-term relationships.
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Tinder suggests that thumbs (like biceps) become increasingly fatigued as January wears on.