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But the catch was that it was PG-rated, written by a woman and generally for them.
Young men continued to get a lot of their dating advice from their peers in the locker room, and if they were lucky, an older male mentor who knew the ropes.
” or telling an obviously glamorous and beautiful woman “ you’re cute – like my bratty little sister”.
Designed to get the attention of sought-after women used to getting fawning compliments, it was easily abused by novices, who would make these kind of remarks to less attractive and more insecure women, or turn them into outright insults.
Most importantly, the Web was starting to provide a new platform for men to give advice on the dating arena. One of the first gurus of the new era was Ross Jeffries.
Selling books and CDs from his website, he told the would-be Casanova that no matter how nebbish you might be, you could learn to charm any woman into bed.
Jeffries was big on NLP, effectively a rebranded form of hypnosis.
In many ways, he was like a holdover from the 1970s with his unrepentant focus on getting women into bed.
Towards the end of the decade, new things started to stir.This classic by Eric Weber appeared in 1970, and included advice such as wearing bell-bottoms and marching in peace marches to pick up the hot hippies.The 1950s were gone, and men’s dating advice had moved on from how long you should wait to kiss a girl on the cheek at her doorstep.In the beginning, there was Dear Abby – an American institution since the 1950s.Write in, and get nice, sensible advice on your dating dilemma.